Use Case: How a Commercial Video Increased Brand Awareness by 60% for Monacobet
Introduction In the saturated and high-stakes environment of the gambling industry, standing out requires more than just a competitive offer; it demands a memorable visual identity. Monacobet, an established player in both the iGaming and land-based casino sectors, sought to unify its market presence and boost brand recognition. The challenge was to bridge the gap […]
What Counts as a View? (YouTube, Facebook, Instagram, TikTok)
At first glance, the concept of a „view“ on social media might seem simple: someone hits play, and boom — you’ve got a view. But it’s not that straightforward. Each platform has its own definition of what constitutes a valid view, and the criteria vary more than you might expect. Here’s a breakdown of how […]
YouTube Banner Size and Dimensions Guide 2026
Creating a professional and engaging YouTube channel isn’t just about uploading quality videos. One of the first things your audience sees is your channel banner, also called channel art and it can make or break that crucial first impression. That’s why understanding the ideal YouTube banner size, safe zones, and design best practices is essential in 2026. The […]
Marketing Stats that prove the Value of a Video
I get asked a variation of this question all the time-especially during sales meetings: “Is video really worth the investment?” And while I absolutely enjoy talking about how video content continues to transform how brands connect with their audience, sometimes hard numbers speak louder than passion. That’s why we decided to create a clear and compact […]